Have you seen any cricket match lately on TV in India? Did you notice that Micromax is currently running a campaign about one of it’s new phones. This phone is not released or even announced yet but Micromax is advertising it with a tagline which says “Mad about ads?”. So out of curiosity, i dig a little here and there on the internet, and i now finally know what this phone and tagline is about.
Hugh Jackman has been selected by Micromax, currently the second biggest smartphone manufacturer in India as brand ambassador to promote its products especially smartphones and more importantly its Canvas series. Hugh Jackman is no small name when it comes to international film industry(Even if somebody in India or anywhere in world don’t know who Hugh Jackman is, I am damn sure they do know who “Wolverine” is), which raises a question, is Micromax betting to go beyond Asian or Indian shores and trying to go truly international, say including Australia, America, Europe on their sales radar? Well, only Micromax and Time(as in literally, not the magazine) will tell. Currently he is teasing a new Canvas phone in a teaser video called “Canvas Turbo”