The main USP of Micromax Canvas Knight is it’s octa core processor and its price point. It’s like Micromax has shoved everything it could into one phone and thought it will become a best seller. Although there’s nothing wrong with that, what’s wrong is the execution of idea. The idea of putting powerful internals in a phone was a very good idea but they forgot one crucial thing. They forgot to optimize the phone around that hardware by optimization i am talking about software portion of the phone here. I don’t think even Android itself is capable of taking full advantage of an octa core processor. But right now it is becoming thinking among the consumers that more is better. Well, sometimes it is, sometimes it’s not. In this case it’s not.
Tag: micromax canvas
Micromax Canvas Knight performed really well in benchmarks. To tell you exactly how well, let me tell you that it even beat Samsung Galaxy S4 in Antutu, don’t believe me? See for yourself in the screenshots below. Maybe Antutu is optimized for this chipset. The rest of the benchmarks were just average. Although these benchmarks don’t mean much yet because none of them is programmed to utilize each of the 8 cores available inside the Micromax Canvas Knight. I don’t think any of the benchmarks are fully designed yet to use the new Mali 450GPU either. In 3DMark which is mainly a gaming or GPU benchmark. When i ran general “ice storm” test it maintained frame rates around 28 fps constantly
Hugh Jackman the choice of Micromax
Hugh Jackman has been selected by Micromax, currently the second biggest smartphone manufacturer in India as brand ambassador to promote its products especially smartphones and more importantly its Canvas series. Hugh Jackman is no small name when it comes to international film industry(Even if somebody in India or anywhere in world don’t know who Hugh Jackman is, I am damn sure they do know who “Wolverine” is), which raises a question, is Micromax betting to go beyond Asian or Indian shores and trying to go truly international, say including Australia, America, Europe on their sales radar? Well, only Micromax and Time(as in literally, not the magazine) will tell. Currently he is teasing a new Canvas phone in a teaser video called “Canvas Turbo”