Hugh Jackman has been selected by Micromax, currently the second biggest smartphone manufacturer in India as brand ambassador to promote its products especially smartphones and more importantly its Canvas series. Hugh Jackman is no small name when it comes to international film industry(Even if somebody in India or anywhere in world don’t know who Hugh Jackman is, I am damn sure they do know who “Wolverine” is), which raises a question, is Micromax betting to go beyond Asian or Indian shores and trying to go truly international, say including Australia, America, Europe on their sales radar? Well, only Micromax and Time(as in literally, not the magazine) will tell. Currently he is teasing a new Canvas phone in a teaser video called “Canvas Turbo” which is supposed to possess a full HD 1080p display and Mediatek MTK 6589t(t stands for turbo here).
Why Micromax selected Hugh Jackman only ? Hmm… AHA! Hugh Jackman is a huge fan of cricket and Sachin Tendulkar two most loved things in India, and then there’s “Wolverine” moniker, very clever Micromax very clever. For now, here’s some work for your brain, imagine what kind of special specs would you want in a Canvas phone based on Wolverine and what would you call it? Canvas Cut, Canvas Sharp? sounds sharp isn’t it. Write what you think in the comment section below.